Our Legacy
Our Culture
Our Why

Learn about us and take your business to the next level with Be a Legend! 

Our Core Values

Laser Focus

In a world of distraction, focus is key. We have strong mindsets at Be a Legend and have the mental ability to give 100 percent of our attention to the task we have prioritized in the present moment, providing laser focus to the task at hand. We are good at what we do because of our discipline, commitment and laser focus that’s within Be a Legend’s culture.

Embody Trust

Be a Legend’s foundation is built upon trust and honesty. The relationships we develop with our clients and throughout our organization are built on trust that we embody as a company. Trust is fundamental to the genuine success of any kind. We put our trust in clients, clients put their trust in us. It’s fundamental to an ongoing successful partnership.


Awareness, focus, learning and resiliency are the key components to developing a growth mindset with defined, clear goals. Pushing our minds to outer limits, thinking outside the box and developing solutions that are unique for our clients is how we strive to be better and what we are known for at Be a Legend.


The Client experience first. Always. The experience we provide our clients is why Be a Legend is so highly regarded. We make our clients' lives easier and always find solutions to client problems.

Never Give Up

Inspired by Sir Winston Churchill with his famous words, “Never, Never, Never Give Up”. Believing in yourself, pursuing goals with persistence, purpose and dedication and ‘making it happen’ is why Be a Legend is different and bold with our ideas. We believe a never give up attitude is critical for success. We believe in being extraordinary. We don’t wait for things to happen. We make things happen.


We always do what we say we are going to do. Be dependable to each other and contribute to one another's success. Encourage, promote positivity, be a leader.

Next level strategy for your business

Be a Legend is a digital marketing agency that utilizes business strategy to help you get legendary results with your digital marketing campaigns. We aren’t in the business of selling you a generic digital marketing service like most agencies. We take a 30,000 foot view and in-depth look at your business goals and a range of other factors to ultimately help you increase brand awareness, get you noticed in front of the audience that matters and ultimately drive revenue.


Our Unique Approach

Digital marketing transformation is about more than just marketing material. It’s about positioning the right marketing strategy at the right time in front of the right audience. It’s our vision to change the way businesses approach digital marketing by using business strategy to dictate marketing strategy.

We don’t follow other digital marketing agencies and we don’t offer services based on what a client believes they need. We carry out a deep dive analysis to identify the gaps and ensure your pain points are addressed with a solution that builds a strategy for the long term.

We Started Be A Legend to Help Businesses Like Yours

The source of our passion is simple. To help you sustain and grow the business to the level you desire. We view ourselves as your partner, not as a third party hired to help with one or two marketing campaigns. We choose to only work with one company in your industry within a certain radius to ensure a conflict of interest does not occur with your competition.


Aside from being a digital business, helping companies grow their online presence, Be a Legend is based in the heart of Phoenix, Arizona, having fantastic access to a major airport to meet with our clients in person if preferred to help businesses grow nationwide within the United States as well as internationally. Be a Legend also has an office in Dallas, Texas. We are passionate about helping you and your business grow.

PPC Specialist

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SEO Specialist

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SEO Specialist

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Geofencing Specialist

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Content Writer

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Content Editor

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Medical Content Writer

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Medical Content Writer

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Learn More about our Video Services

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Communications Specialist

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Reputation Specialist

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Admin & Accounts

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What do our clients have to say?

Lara, Eric and the whole BAL team is awesome! We have received nothing but positive results from all their efforts. They really know what they are doing and continually exceed our expectations. Highly recommend - You MUST give this company a chance if your looking to take your business to the next level.
Kathy, S.
Managing Director, Home Services
Team work makes the dream work! BAL has done an amazing job with our website and with our SEO. Looking forward to getting it even more dialed in. If you're looking for a new team, look no further.
Scott, M.
Founder and Owner , Home Services
Lara and her team were excellent to work with. They were very communicative and got the job done! I highly recommend.
Katie, H.
Marketing and Communications Manager, Financial Services
Lara is a high energy executive who effectively combines a skill for listening and learning with digital marketing knowledge and expertise that business leaders need. Be A Legend invested an incredible amount of time learning about our business needs before creating a thoughtful proposal that was designed to solve for our objectives.
Jim, G.
Executive Chairman, Healthcare Company
Be A Legend is an exceptional digital marketing company that focuses on their Clients' business requirements and provides strategic marketing programs. Their ROI on marketing campaigns is superior for mid-size companies. Highly recommended!
Bill, S.
Founder and CEO, Healthcare Company
This team is knowledgeable, attentive, and gets to the heart of our company's needs. Their reporting of results are concise and include helpful graphics data results. If you value personable and non-generic service, this is the team to connect yourself with.
Denise T,
CEO, Retail Business
The team at Be A Legend, Inc were absolutely amazing to work with. Very professional and delivered 100%. Highly recommend this company.
Tracey, S.
VP of Marketing, Home Services
Be A Legend is the first marketing company that we have worked with that has delivered everything that was promised us. Great company!
Matt, N.
CIO, Home Services
I've worked with a variety of digital marketing agencies in the past, but none have been able to generate the kind of results that Be A Legend has. Amazing return on investment. Highly recommended!
Kim, W.
VP of Marketing, Healthcare Company

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Experience the Be A Legend Difference

Our core values have helped establish why Be A Legend make such an impact with marketing strategies for clients across the country. See what the Be a Legend difference is all about

“Be A Legend is an exceptional digital marketing company that focus on their Clients’ business requirements and provides strategic marketing programs. Their ROI on marketing campaigns is superior for mid size companies. Highly recommended!”

Bill S.

Founder & CEO


Lara Jones, is a 3X STEVIE award winning leadership performance expert who quickly turns start-up companies into multimillion dollar successes.


She is an international keynote speaker, leadership & executive coach, Founder & CEO of Be a Legend, athlete and STEVIE Award Winner for Female Executive of the Year, Best Integration of Thought Leadership into the Sales Process, and Business Development Achievement of the Year.


Lara is a trained neuroscience coach and sales expert. She has used her expertise to develop leadership performance workshops integrated with cognitive behavioral strategies for Fortune 500 and FTSE 100 companies, leaders, military personnel, and individuals experiencing trauma, grief, and PTSD.


Lara has an exceptional business background, with over 20 years of leadership, corporate new business sales and marketing experience and is an advanced international leadership performance expert & business strategist earning her title of “The Legend” given to her by the owner of an $100M business. During this time, she facilitated and helped grow the company from $5M to $50M over the duration of six years, creating and leading the new business key account department for sales and marketing, selling to medium and large size entities including FTSE 100 and Fortune 500 companies. 


Never afraid to challenge, Lara has an impeccable understanding of leadership & business strategy; she knows what it takes to get companies to the next level & ensure a R.O.I is achieved.


Her resilience, determination, ambitious mindset, energetic character, and warrior attitude sets her apart from the competition through applying her passion in helping individuals and organizations to become the best version of themselves.


Lara helps unlock the tools in others that already exist at a certain level, implementing strategies, motivation, and belief they need to push themselves to the next level. 


She has developed, designed and facilitated award winning leadership programs and workshops to enhance leadership performance to Fortune 100 companies through her bachelors & masters degrees in Psychology & neuroscience, to enhance performance for executives, leaders & teams.


Lara applies her educated knowledge and innate ability to be in tune with others’ needs, being extremely perceptive to human behavior.


Lara’s journey with PTSD following the loss of her youngest son and own near death experience, coupled with her expertise and training in neuroscience, psychology, and the brain, while leading a successful Arizona-based business, led her to develop groundbreaking cognitive strategies to enhance leadership performance. Lara’s story was recognized by PBS owned “Brainline” to help others learn how to apply top cognitive strategies that strengthen and shift thinking to enhance leadership performance, face challenges, become a powerful leader, and teach how to gain, train, and retain top talent.


Understanding the psychology of high achievers, she has studied neuroplasticity, body language, tone of speech, and language in depth, thus is able to assess and identify the ‘winner quality’ within leaders. Using techniques, tools & strategies, Lara is able to change mindset, ultimately creating a ‘power to endure’ and ‘never give up’ attitude, elevating the success of everyone around her!


Lara is a recognized leader, inspirational keynote speaker and polished executive coach who can shift you from where you are today to fulfill your potential in a powerful and meaningful way by utilizing her neuroscience training and brain based behavior knowledge to help leaders and teams enhance their performance. Through her unique coaching she shapes, forms and changes the culture of organizations to be in line with their core values and ensures everyone is on the same ‘mission’. 


Originally from England, UK, Lara now resides in Gilbert, AZ with her Veteran husband, USMC (Ret), and children and runs Be a Legend, a successful digital marketing agency, in the heart of Phoenix, Arizona, ensuring that Be a Legend’s clients’ business goals are achieved through the highly skilled and talented team that she has built around her over the past few years, here in America.


Outside of Be a Legend, Lara is an accomplished pianist, saxophonist and singer and enjoys writing music, writing poetry, hiking, reading, and going on adventures with her husband and children. Lara is an advocate for our Veterans and spends much time supporting many causes related to helping our Veterans transition from the military into civilian life, as well as helping in her local community to support families that have lost children, through her grief and trauma educator certification, owing to her own tragic loss of her youngest son and nearly the loss of her own life in 2021.


Knowing that every day is a gift, she ensures that not a second is wasted and has a unique ability to uplift those around her with her positive and focused mindset, helping them to become laser focused, disciplined and persistent in business and personal endeavors. 

Learn more about Lara here:

Eric Jones, CTO of Be a Legend, has an in-depth and extremely knowledgeable technical background with over 15 years of digital marketing expertise.  Since serving in the Marine Corp, Eric has excelled in business from real estate investing, affiliate marketing,  and providing search engine optimization (SEO) services to multiple businesses across the U.S.  Eric has since grown multiple companies online leveraging his expertise in local and national search optimization, before serving as CTO for Be a Legend.


Bringing years of experience within the technology and digital marketing field, Eric has impeccable knowledge and up to date strategies with driving online traffic to ensure maximum return for Be a Legend clients.  Eric has helped many businesses across the United States excel in their marketplace by performing online and off page optimization and driving traffic to clients’ sites as a result, ultimately increasing their revenue and driving brand awareness. He is responsible for the research and development technological needs of Be a Legend, ensuring we are always a step ahead in the digital world. 


Eric enjoys all things technical and has a vested interest in Artificial Intelligence (AI).  Never one to say “that’s impossible”, Eric will always find a way to make things happen by seeing the bigger picture and coming up with a solution to a problem.  Responsible for our software development, technical R&D, overseeing the technical aspects of campaigns in the background for our clients and leading our technical and SEO team, Eric is fundamental in developing the technical aspect of the business and staying ahead in the marketplace with bringing all the latest tools and ideas to help grow businesses in the digital age. 


Outside of Be a Legend, Eric enjoys reading, hiking, trading, being a student of the financial markets, discovering new recipes to create in the kitchen, and is known as the neighborhood “Mr Fix it”, owing to his incredible handy DIY skills! He also enjoys spending quality time with his wife and children.

With a background in the U.S. Military, Bridget has over 20 years’ experience in digital project and product management. Bridget was a Public Affairs Specialist and Journalist in the U.S. Coast Guard where she worked on several high-profile stories including the tragic TWA Flight 800 crash off the coast of Long Island as well as John F. Kennedy Jr’s plane crash off the coast of Martha’s Vineyard.


After the Coast Guard she forged a career for herself in the technology/digital field by becoming a developer/programmer, and eventually found her footing in the digital marketing and project management space where she worked up the ranks to become an Associate Director of Digital Production at a top marketing agency in New York City. Soon after, an opportunity at mastercard came along as a Lead Product Manager and since then she’s become an expert in both Product and Project Management with an emphasis on digital marketing.


Her past employers include AOL, TBWA/Chiat/Day, McCann/MRM, Mastercard, ADP and Nestle. In her free time, she can be found enjoying the Miami sunshine with her car top down, cruising around on her Vespa or out walking her two dogs: Floyd and Mabel. Random things that make her happy: blue skies & a warm breeze, sunshine, being on the water, FOOD, volunteering, travel, music, and learning new skills … currently taking both Improv and Guitar lessons. Favorite quote: “Thoughts become things. Choose the GOOD ones.”

Matthew is our talented, seasoned copywriter, ad copy specialist and branding expert with more than seven years of experience, writing for businesses of all sizes. Having worked at numerous digital marketing agencies prior, Matthew joined Be a Legend as our lead copywriter, constantly looking for innovative ways to help Be a Legend’s clients’ brands find their unique voice and help them stand out from the competition.  Outside of work, Matthew enjoys spending time with his wife and writing short stories! 

Jen is our enthusiastic, motivated and talented graphic designer with a passion for branding. She began her graphic design career as an intern with Kimball Hughes Public Relations in 2002 while attending Moravian College. After graduation, she spent multiple years working for various marketing and advertising agencies before deciding to join Be a Legend’s team as the Lead Graphic Designer. 

Jen approaches every client project with laser focus and puts in a huge amount of energy and effort to ensure projects are completed with excellence and delivers on time. Jen lives with her husband and two children and enjoys heading to the beach for family vacations in her spare time!

Alex is a fantastic web designer and web developer for several reasons. Firstly, he has a keen eye for detail. This means that he is able to design websites that are well-organized and easy to navigate. Secondly, he understands the importance of creating professional visuals that will make users want to come back for more. Alex manages client projects effortlessly and effectively and is an asset to the Be a Legend team! Outside of work, Alex is an avid gym goer, food enthusiast and enjoys snowboarding!