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About 
Us
Our Legacy
Our Culture
Our Why

Learn about us and take your business to the next level with Be a Legend! 

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Our Core Values

Laser Focus

In a world of distraction, focus is key. We have strong mindsets at Be a Legend and have the mental ability to give 100 percent of our attention to the task we have prioritized in the present moment, providing laser focus to the task at hand. We are good at what we do because of our discipline, commitment and laser focus that’s within Be a Legend’s culture.
L

Embody Trust

Be a Legend’s foundation is built upon trust and honesty. The relationships we develop with our clients and throughout our organization are built on trust that we embody as a company. Trust is fundamental to the genuine success of any kind. We put our trust in clients, clients put their trust in us. It’s fundamental to an ongoing successful partnership.
E

Growth

Awareness, focus, learning and resiliency are the key components to developing a growth mindset with defined, clear goals. Pushing our minds to outer limits, thinking outside the box and developing solutions that are unique for our clients is how we strive to be better and what we are known for at Be a Legend.
G

Experience

The Client experience first. Always. The experience we provide our clients is why Be a Legend is so highly regarded. We make our clients' lives easier and always find solutions to client problems.
E

Never Give Up

Inspired by Sir Winston Churchill with his famous words, “Never, Never, Never Give Up”. Believing in yourself, pursuing goals with persistence, purpose and dedication and ‘making it happen’ is why Be a Legend is different and bold with our ideas. We believe a never give up attitude is critical for success. We believe in being extraordinary. We don’t wait for things to happen. We make things happen.
N

Dependable

We always do what we say we are going to do. Be dependable to each other and contribute to one another's success. Encourage, promote positivity, be a leader.
D

Next level strategy for your business

Be a Legend is a digital marketing agency that utilizes business strategy to help you get legendary results with your digital marketing campaigns. We aren’t in the business of selling you a generic digital marketing service like most agencies. We take a 30,000 foot view and in-depth look at your business goals and a range of other factors to ultimately help you increase brand awareness, get you noticed in front of the audience that matters and ultimately drive revenue.

Be-a-legend-phoenix-headquarters

Our Unique Approach

Digital marketing transformation is about more than just marketing material. It’s about positioning the right marketing strategy at the right time in front of the right audience. It’s our vision to change the way businesses approach digital marketing by using business strategy to dictate marketing strategy.

We don’t follow other digital marketing agencies and we don’t offer services based on what a client believes they need. We carry out a deep dive analysis to identify the gaps and ensure your pain points are addressed with a solution that builds a strategy for the long term.

We Started Be A Legend to Help Businesses Like Yours

The source of our passion is simple. To help you sustain and grow the business to the level you desire. We view ourselves as your partner, not as a third party hired to help with one or two marketing campaigns. We choose to only work with one company in your industry within a certain radius to ensure a conflict of interest does not occur with your competition.

 

Aside from being a digital business, helping companies grow their online presence, Be a Legend is based in the heart of Phoenix, Arizona, having fantastic access to a major airport to meet with our clients in person if preferred to help businesses grow nationwide within the United States as well as internationally. Be a Legend also has an office in Dallas, Texas. We are passionate about helping you and your business grow.

Meet The Leadership Team

Lara
Founder & CEO

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Bridget
Project Manager

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Matthew
Lead Ad Copywriter & Branding Specialist

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Jen
Head of Graphic Design & Branding Specialist

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Alex
Head of Web Development

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Meet the Rest of Our Team

Daniel
PPC Specialist

Learn More about our PPC Services

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Adam
SEO Specialist

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Mark
SEO Specialist

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Alyssa
Geofencing Specialist

Learn More about our Geofencing Services

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Hilary
Content Writer

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Drew
Content Editor

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Michael
Medical Content Writer

Learn More about our Healthcare Content Writing Services

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Chris
Medical Content Writer

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Jay
Videographer

Learn More about our Video Services

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Josh
Communications Specialist

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Eric
Reputation Specialist

Learn More about our Reputation Services

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Theresa
Admin & Accounts

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What do our clients have to say?

Lara, Eric and the whole BAL team is awesome! We have received nothing but positive results from all their efforts. They really know what they are doing and continually exceed our expectations. Highly recommend - You MUST give this company a chance if your looking to take your business to the next level.
Kathy, S.
Managing Director, Home Services
Team work makes the dream work! BAL has done an amazing job with our website and with our SEO. Looking forward to getting it even more dialed in. If you're looking for a new team, look no further.
Scott, M.
Founder and Owner , Home Services
Lara and her team were excellent to work with. They were very communicative and got the job done! I highly recommend.
Katie, H.
Marketing and Communications Manager, Financial Services
Lara is a high energy executive who effectively combines a skill for listening and learning with digital marketing knowledge and expertise that business leaders need. Be A Legend invested an incredible amount of time learning about our business needs before creating a thoughtful proposal that was designed to solve for our objectives.
Jim, G.
Executive Chairman, Healthcare Company
Be A Legend is an exceptional digital marketing company that focuses on their Clients' business requirements and provides strategic marketing programs. Their ROI on marketing campaigns is superior for mid-size companies. Highly recommended!
Bill, S.
Founder and CEO, Healthcare Company
This team is knowledgeable, attentive, and gets to the heart of our company's needs. Their reporting of results are concise and include helpful graphics data results. If you value personable and non-generic service, this is the team to connect yourself with.
Denise T,
CEO, Retail Business
The team at Be A Legend, Inc were absolutely amazing to work with. Very professional and delivered 100%. Highly recommend this company.
Tracey, S.
VP of Marketing, Home Services
Be A Legend is the first marketing company that we have worked with that has delivered everything that was promised us. Great company!
Matt, N.
CIO, Home Services
I've worked with a variety of digital marketing agencies in the past, but none have been able to generate the kind of results that Be A Legend has. Amazing return on investment. Highly recommended!
Kim, W.
VP of Marketing, Healthcare Company

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Experience the Be A Legend Difference

Our core values have helped establish why Be A Legend make such an impact with marketing strategies for clients across the country. See what the Be a Legend difference is all about

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“Be A Legend is an exceptional digital marketing company that focus on their Clients’ business requirements and provides strategic marketing programs. Their ROI on marketing campaigns is superior for mid size companies. Highly recommended!”

Bill S.

Founder & CEO

Be a Legend, Inc.

67 S Higley Rd

Suite 103-214

Gilbert, AZ. 85296

Company

Services

Locations

  • Arizona (Headquarters):
    67 S Higley Rd
    Suite 103-214
    Gilbert, AZ. 85296
  • Texas:
    2591 Dallas Parkway
    Suite 300
    Frisco, TX 75034

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Lara Jones is one of the most requested speakers on grit and is an award-winning Leadership Performance and Grit Development Expert, International Keynote Speaker, Creator of the Global G.R.I.T. System®, Creator of the Grit Type Indicator®, Founder and CEO of TWO global businesses Be A Legend and GritGlobal™, author of the bestselling book “Hunt to Be Hunted”, a sought after executive coach and competitive athlete. Originally from the UK and now residing in Arizona, US, Lara has a track record of skyrocketing companies into multimillion-dollar empires. 

 

She has been crowned the WORLDWIDE STEVIE® Award Winner NINE times for “Woman of the Year,” “Female Entrepreneur of the Year,” “Female Executive of the Year,” and “Best Female Thought Leader of the Year” for her creation of the Global G.R.I.T. System®, the Grit Type Indicator® and her contributions within her field, most recently being featured on the NASDAQ Billboard in New York Times Square for winning an international award for the Top Grit Development and Performance Expert of the Year. 

 

Lara has also been recognized as one of the fastest growing and most influential entrepreneurs in the U.S., being spotlighted and named in the prestigious Marquis “Who’s Who in America” owing to her noteworthy achievements and accomplishments that have proved to be of significant value to society.

 

As the renowned Global Grit Girl®, Lara has channeled her deep expertise and research into creating the Global G.R.I.T. System®. She works with Fortune 100 companies, the US military, celebrities, and executives identifying the four ‘elements’ of grit and the four ‘types’ of grit, unlocking, developing and enhancing grit, to do the hard things when it matters most, increase performance and teach the skills through her Global G.R.I.T. System®. She teaches how anyone can break out of the comfort zone permanently, push past the fear zone, into the learning zone to achieve growth, without burning out and how to use grit effectively through times of change, whether you think you have it or not.

 

Featured on major networks such as PBS, CBS, Fox News, ABC, and NBC, for her grit and resilience facing the loss of her youngest son and nearly her own life as well as her work in the development of grit as a system, has inspired many. Renowned household names including Goldman Sachs, Wells Fargo, KPMG, Northwestern Mutual, Schlumberger, and many more, have enlisted Lara to elevate their teams’ performance and cultivate grit through her speaking, workshops, and programs.

 

Lara is a single mother to young children, while also serving on the advisory board for Warrior Rising, a national non-profit organization helping veterans transition from military to entrepreneurship. She also sits on the committee for Dignity Health’s Foundation “Heaven Hummingbirds”, providing program development and emotional and psychological support for parents who have lost children.

 

With a background in the U.S. Military, Bridget has over 20 years’ experience in digital project and product management. Bridget was a Public Affairs Specialist and Journalist in the U.S. Coast Guard where she worked on several high-profile stories including the tragic TWA Flight 800 crash off the coast of Long Island as well as John F. Kennedy Jr’s plane crash off the coast of Martha’s Vineyard.

 

After the Coast Guard she forged a career for herself in the technology/digital field by becoming a developer/programmer, and eventually found her footing in the digital marketing and project management space where she worked up the ranks to become an Associate Director of Digital Production at a top marketing agency in New York City. Soon after, an opportunity at mastercard came along as a Lead Product Manager and since then she’s become an expert in both Product and Project Management with an emphasis on digital marketing.

 

Her past employers include AOL, TBWA/Chiat/Day, McCann/MRM, Mastercard, ADP and Nestle. In her free time, she can be found enjoying the Miami sunshine with her car top down, cruising around on her Vespa or out walking her two dogs: Floyd and Mabel. Random things that make her happy: blue skies & a warm breeze, sunshine, being on the water, FOOD, volunteering, travel, music, and learning new skills … currently taking both Improv and Guitar lessons. Favorite quote: “Thoughts become things. Choose the GOOD ones.”

Matthew is our talented, seasoned copywriter, ad copy specialist and branding expert with more than seven years of experience, writing for businesses of all sizes. Having worked at numerous digital marketing agencies prior, Matthew joined Be a Legend as our lead copywriter, constantly looking for innovative ways to help Be a Legend’s clients’ brands find their unique voice and help them stand out from the competition.  Outside of work, Matthew enjoys spending time with his wife and writing short stories! 

Jen is our enthusiastic, motivated and talented graphic designer with a passion for branding. She began her graphic design career as an intern with Kimball Hughes Public Relations in 2002 while attending Moravian College. After graduation, she spent multiple years working for various marketing and advertising agencies before deciding to join Be a Legend’s team as the Lead Graphic Designer. 


Jen approaches every client project with laser focus and puts in a huge amount of energy and effort to ensure projects are completed with excellence and delivers on time. Jen lives with her husband and two children and enjoys heading to the beach for family vacations in her spare time!

Alex is a fantastic web designer and web developer for several reasons. Firstly, he has a keen eye for detail. This means that he is able to design websites that are well-organized and easy to navigate. Secondly, he understands the importance of creating professional visuals that will make users want to come back for more. Alex manages client projects effortlessly and effectively and is an asset to the Be a Legend team! Outside of work, Alex is an avid gym goer, food enthusiast and enjoys snowboarding!